Toll Brothers

  • Email Marketing Director

    Location US-PA-Horsham
    Job ID
    Advertising - Marketing
    % Travel Required
    Education Required
    Bachelor's Degree
    Job Type
    Full Time
  • Overview

    Join an award-winning Fortune 500 company!

    Toll Brothers, America's leading luxury home builder, seeks an Email Marketing Director to join our team at our corporate office in Horsham, Pennsylvania.


    Reporting to the Vice President of Marketing Operations, this role will be responsible for leading the development, implementation, optimization, and measurement of the email channel for the marketing organization. Working in a strong team environment, you will lead a team to implement Salesforce Marketing Cloud and be a crucial part in transforming our email program. This is an essential and high-volume marketing channel and needs a talented and experienced leader to take control and transform this portion of our business. This is a high-visibility role and the employee must have experience leading a successful team while also working across the company and with clients to produce high-quality email content, educate clients and continually work towards improving our email channel with a laser focus on performance driving revenue.


    Essential Job Duties

    • Manage and develop email marketing campaigns including the creation of new and innovative solution for client challenges
    • Support the rollout of Marketing Cloud/marketing automation across the organization
    • Compile and analyze performance data to identify areas of optimization as well as new opportunities for growth
    • Support the email team growth through certification and education opportunities
    • Lead the email team and develop the vision for the email marketing channel
    • Educate clients and partners in email success strategies, best practices, and methods for streamlining the email process
    • Develop a deep understanding of our internal business requirements and unique client challenges to help to develop strategic solutions that impacts ROI
    • Development of annual email goals, a testing roadmap, and methods for continually educating our clients on productive uses of email marketing
    • Must be a hands-on manager, able to jump in and help their team to get the work done


    #1 in Home Building Four Years in a Row
    - Fortune magazine



    • Bachelor’s degree in business, marketing, communication or a related degree
    • 8+ years of relevant experience, including experience in email marketing including 4+ years of management experience
    • Experience and certification in Salesforce Marketing Cloud
    • Experience designing, executing, and optimizing personalized, customer-focused marketing automation journeys
    • Experience with IBM Silverpop/Watson a plus
    • Must be a team player and be eager to work towards effecting positive change
    • Must have an optimistic and positive attitude
    • Understanding our culture, the company and department mission statements is essential and being able to translate these into goals for the team is a key to success
    • Strong oral and written communication skills
    • Experience presenting to senior executives
    • Ability to prioritize and manage multiple projects
    • Proven track record with strategic planning, email analytics, and problem-solving
    • Ability to articulate the unique challenges and benefits of email marketing, marketing automation, list-building, data integrity, deliverability and compliance with best practices and legal regulations
    • Ability to work across the organization to keep the email jobs moving, provide high-quality deliverables, build trust and strong relationships with peers, clients and other essential partners
    • Experience with a luxury brand a strong plus
    • Experience with email marketing for a non-ecommerce Fortune 1000 corporation a plus


    This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

    Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!







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