Toll Brothers

  • Digital Marketing Specialist

    Location US-PA-Horsham
    Job ID
    Advertising - Marketing
    % Travel Required
    Education Required
    Bachelor's Degree
    Job Type
    Full Time
  • Overview

    Join an award-winning Fortune 500 company!

    Toll Brothers Apartment Living, a growth-oriented apartment management division within Toll Brothers, America's leading builder of luxury homes, seeks a savvy Digital Marketing Specialist in Horsham, PA.


    This person will directly manage our search engine marketing campaigns. In this critical role, the Digital Marketing Specialist, reporting directly to the Marketing Technology Manager, will manage paid search engine marketing campaigns and support search engine optimization for a growing portfolio of luxury apartments throughout the country. Additionally, this person will support ongoing digital marketing and technology strategies for stabilized and lease-up communities.


    Key Responsibilities:

    • Digital Marketing (Primary)
      1. Creation, management and optimization of paid search engine marketing (PPC) campaigns.
      2. Ensure internally managed campaigns are meeting goals within allotted budgets while maximizing ROI
      3. Coordinate with marketing team members and agency partners to ensure external campaigns are following best practices and standards.
      4. Evaluate opportunities and enhancements for program advancement, including new platforms and capabilities
      5. Support and advance search engine optimization (SEO) program


    • Marketing Technology
      1. Support and optimize property and division websites
      2. Provide insights and recommendations for website enhancements
      3. Assist in setup, management and troubleshooting of marketing software
      4. Support and troubleshoot data feeds/syndication products


    • Data Analysis
      1. Develop and distribute digital marketing reporting as needed
      2. Monitor marketing campaign effectiveness through data analysis via Google Analytics and other lead attribution software
      3. Support marketing team members with data analysis and ad hoc reporting


    This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!


    #1 in Home Building Four Years in a Row
    - Fortune magazine



    Technical Qualifications:

    • Minimum of 2 years’ paid search (PPC) account management experience.
    • Proficient in Google AdWords Editor
    • Experience with Google Analytics
    • Understanding of SEO fundamentals
    • Google AdWords Certification is preferred
    • Experience with Adobe Creative Suite is preferred
    • Experience with HTML and CSS is preferred

    Our ideal candidate will bring fresh ideas, thrive in a fast-paced, deadline-driven environment and possess strong organizational, project management and interpersonal communication skills, with a meticulous eye for detail. The candidate will be a self-starter--able to work both independently and as part of a team.


    Excellent opportunity to join one of the nation's most respected companies.

    We seek a positive and energetic multi-tasker with a minimum of two years of paid search account management experience, a four-year degree in marketing, information technology or a related field, and solid verbal and written communication skills. Candidates should be proficient in Google AdWords Editor. Experience with Google Analytics and understanding of search engine optimization fundamentals is required.  Google AdWords Certification and experience with HTML are preferred. Digital marketing experience in the rental multifamily setting is also preferred, but not required. 

    Candidates must be willing to travel as needed from their home-base to Horsham, PA or Washington, DC.


    We offer an excellent benefits package that includes comprehensive medical/dental, 401(k) with a company match, discounted stock purchase, discounts on mortgages, homes, appliances, and much more.

    Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!







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