Toll Brothers

  • Digital Marketing Specialist

    Location US-PA-Horsham
    Job ID
    Advertising - Marketing
    % Travel Required
    Education Required
    Bachelor's Degree
    Job Type
    Full Time
  • Overview

    Join an award-winning Fortune 500 company!

    Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Specialist to join our team at our Corporate office located in Horsham, Pennsylvania.


    The Digital Marketing Specialist will be an influential addition to our growing digital marketing team and will be tasked with helping to scale the rapid growth of our paid search initiatives while ensuring our ads leverage advanced tactics to provide our customers with the best possible experience. This position will report directly to the Online Marketing Manager and will have many opportunities to interface with other in-house disciplines and broaden their skillset.


    In this role, you will be:

    • Designing and creating complex campaign structures around our diversified product lines
    • Participating in cutting-edge beta programs
    • Constantly seeking way to incrementally improve the efficiency and effectiveness of our campaigns
    • Acting on recurring audits to ensure our accounts stay up to date and efficient
    • Regularly reviewing campaign performance based on our KPI goals


    This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!


    #1 in Home Building Four Years in a Row
    - Fortune magazine



    What we're looking for:

    • A Bachelor's degree in Marketing, Communications or a related field
    • A minimum of 3 years of marketing experience
    • Experience with AdWords and Bing Ads is required; AdWords, Bing Ads, and Google Analytics certifications are preferred
    • History working with large accounts (>100 campaigns)
    • Proficiency with bulksheets and editors is a must
    • Strong Google docs and Excel skillset (formulas, plugins, formatting, etc.)
    • Proven ability to write compelling ad copy

    What we'd love to see:

    • Ability to solve complex AdWords scenarios using AdWords Scripts is a strong plus
    • Familiarity with data visualization tools (Qlik, Tableau, Google Data Studio, etc.)
    • Background in Conversion Rate Optimization (CRO)
    • Track record of running A/B tests
    • Experience working with AMP pages


    This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

    Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!






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