Toll Brothers

Copywriter

US-PA-Horsham
Job ID
12405
Category
Advertising - Marketing
% Travel Required
0
Education Required
Bachelor's Degree
Job Type
Full Time

Overview


Join an award-winning company!

Over the past five decades, Toll Brothers has earned its place as America’s Luxury Home Builder among the elite in the industry, serving 50 markets across the country with its unique variety of residential home product. 

Our in-house Marketing team is driven by an unrelenting desire to deliver the finest homebuying experience from the moment a customer is introduced to our brand. The creative, marketing, media, interactive, and analytics experts who make up this dynamic group are motivated by a shared passion for excellence, a desire to pursue continued growth in their field, and excitement for leading-edge marketing trends. We are the keepers of the company’s voice and visual identity, and our collaborative team maintains a deep commitment to delivering the same level of quality craftsmanship in our work product as the company has in its homes for the past 50 years.

 Primary Responsibilities

  • Be the expert on the Toll Brothers brand, its 50+ markets across the country, and its buyer segments.
  • Adopt brand voice and style guidelines, and help to shape its tone as the brand evolves.
  • Use dynamic storytelling to promote Toll Brothers’ high-quality home products and services.
  • Write persuasive copy for various media, including web, brochures and other print materials, signage, press releases, video and radio scripting, presentations, and advertising.
  • Establish strategies and systems for managing our copy across customer and product segments for efficiency and consistency.
  • Maintain a high standard for quality work completed on deadline.
  • Collect, curate, and communicate key messaging to a full spectrum of stakeholders, including consumers, shareholders, the media, and internal audiences.
  • Interact with colleagues on all levels within the company, across many divisions.
  • Regularly research market trends and competing brands.
  • Seek out opportunities to grow your skills and advance your craft through educational programs.
  • Contribute to fostering a collaborative culture with fellow marketing professionals, and work with that team to brainstorm, strategize, and concept creative solutions.
  • Proofread, edit, and provide additional copy support as needed for consistent accuracy within the style guidelines.

2017 WORLD’S MOST ADMIRED COMPANIES LIST
#1 in Home Building Three Years in a Row
- Fortune magazine

 

Qualifications

 

  • Bachelor’s degree (in Communications, Journalism, English, or related field) with 3-5 years professional copywriting experience for a strong brand
  • Experience writing for various media, including print, web, and video
  • Familiarity with SEO and other best practices writing for digital
  • Excellent time management skills and ability to work independently
  • Creative and strategic thinking
  • Enthusiastic attitude and a proactive contributor
  • Be prepared to share a portfolio of work

We offer an excellent benefits package, including comprehensive medical/dental, 401(k) with a company match, discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!

APPLY TODAY!

 

 

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