Toll Brothers

Email Marketing Specialist

US-PA-Horsham
Job ID
12206
Category
Advertising - Marketing
% Travel Required
None
Education Required
Bachelor's Degree
Job Type
Full Time

Overview

Join an award-winning Fortune 500 company!

Toll Brothers, America's leading luxury home builder, seeks an Email Marketing Specialist to join our team at our corporate office.

 

In this role, you will be responsible for the execution and production of complex email marketing campaigns from start to finish, collaborating with cross-functional divisions in marketing, sales and creative/design and CRM team.

Responsibilities:

  • Handle the creative execution/design, delivery, customer list creation and segmentation, personalization and messaging, scheduling, analytics and test-and-learn strategies for all email marketing communications.
  • Work independently as well as with the in-house creative team and multiple Marketing representatives to develop engaging and well performing local, regional and national email campaigns; coordinate all creative development & production.
  • Own the email marketing calendar and testing schedule to achieve organizational objectives
  • Deliver analysis and reporting of campaign and operational email performance; communicate results and provide/implement improvement recommendations.
  • Identify site enhancements needed to increase email list growth, decrease opt-out rate and increase email performance.
  • Closely monitor internal testing results and stay on top of industry best practices/email marketing trends.

 

2017 WORLD’S MOST ADMIRED COMPANIES LIST
#1 in Home Building Three Years in a Row
- Fortune magazine

 

Qualifications

  • A minimum of three years of solid email marketing and direct marketing experience, preferably in a B to C environment.
  • Account/Project management and production experience in email marketing
  • Experience with Silverpop or other major email marketing solution a plus
  • Outstanding attention to detail
  • Understanding of email marketing best practices and response optimization techniques.
  • Exceptional combination of strategic thinking and hands-on execution.
  • Excellent analytic skills and strong data-driven approach.
  • Strong teamwork skills and proven ability to partner across an organization with a very strong deadline driven focus
  • Superior communication and interpersonal skills.
  • Strong project management and multi-tasking skills.
  • Ability to operate in fast-paced, rapidly evolving environment.
  • Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
  • Knowledge of­­­­­­­­­ Sitecatalyst and Google Analytics is not a must but will be considered a strong plus.

 

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!

APPLY ONLINE TODAY!

 

 

 

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